Privacy notice

Last updated 2 November 2026

In short

  • We never sell your details.
  • Our public pages set no cookies and use no analytics or advertising, and the quiz doesn't ask who you are.
  • What a bakery records about its customers and staff belongs to the bakery.
  • You can see, correct or delete your details: write to privacy@slinkystoat.com.

Who we are

Slinky Stoat Ltd runs Slinky Bakehouse and is responsible for the personal details this notice describes. Our registered office is 14 Alma Green, Stoke Row, RG9 5PB, and we're registered with the Information Commissioner's Office under number ZC282125. Write to us about privacy at privacy@slinkystoat.com.

If your details are in a bakery's workspace

Each bakery that uses Slinky Bakehouse decides what it records about its customers, contacts and staff, and is responsible for that data. We handle it for the bakery under contract and only on its instructions. If a bakery holds your details and you want to see, correct or delete them, ask the bakery. If you ask us, we pass your request to the bakery.

What we collect and why

Our website and mailing list

Site and app visitors

What we keep
Your IP address, in the technical log Vercel keeps of each visit and in our error reports.
Why
To keep the site secure and working.
Legal basis
Legitimate interests.

Quiz takers

What we keep
Your answers and the time you sent them. We don't connect them to the mailing list or to anything else about you.
Why
To learn how bakeries work and decide what to build.
Legal basis
Legitimate interests.

Bakeries asking for early access

What we keep
Your first name, your bakery's name and your email address, which of our two choices you ticked (nothing is ticked for you), when you joined, and the date of this notice, so we can show what you asked for.
Why
To reply to you and offer you early access.
Legal basis
Legitimate interests.

News subscribers

What we keep
The same details.
Why
To email you news about Slinky Bakehouse.
Legal basis
Consent.

People who ask us to stop

What we keep
Your email address, on a list of people we must not contact.
Why
So that we never write to you again.
Legal basis
Legitimate interests.

Bakeries we talk to

What we keep
Your name, your bakery, your work contact details and our notes of the conversation.
Why
To follow up and, where the law allows, send you news about Slinky Bakehouse.
Legal basis
Legitimate interests, or consent where email law needs it.

Using Slinky Bakehouse

People who sign in

What we keep
Your name, work email, when and how you sign in, your two-step sign-in settings, and a record of what you change in your bakery's workspace.
Why
To give you access, keep accounts secure and show your bakery who did what.
Legal basis
Legitimate interests.

The person who pays for a bakery

What we keep
Your name, your business's details, your email address and your billing history.
Why
To take payment, invoice you and keep accounting records.
Legal basis
Contract or legitimate interests; tax law for accounting records.

Support contacts

What we keep
Your name, your email address and what you tell us.
Why
To answer you and improve our help.
Legal basis
Legitimate interests.

Everyone using the service

What we keep
Counts of users, last sign-in, the outcome of scheduled jobs, and de-identified information such as which features are used.
Why
To keep the service running and improve it.
Legal basis
Legitimate interests.

Bakeries that connect Google Drive

What we keep
The connected Google account's email address, the folder's ID and a token, stored encrypted.
Why
To save the reports the bakery asks for in its own Drive.
Legal basis
Legitimate interests.

Giving us your details is up to you, but without them we can't reply to you, give you access or bill you. Most come from you; if your bakery invited you, your name and email address came from its administrator. We don't make decisions about you by automated means.

How long we keep it

We keep your details only as long as we need them:

Visit logs and error reports

How long
Up to 90 days.

Quiz answers

How long
We review answers after 12 months and delete those we no longer need.

A request to try early

How long
Until early access ends, when we delete your request.

Your details for our news

How long
Until you ask us to stop, or we stop sending news. The list of people we must not contact lasts as long as we send news.

Sign-in accounts and the record of changes

How long
While your bakery's workspace exists. When a workspace closes, we delete it 90 days after suspension, and backups are gone within 30 days more.

Billing and accounting records

How long
6 years after the end of the financial year they relate to, as tax law requires.

Support emails, notes of our conversations, and requests or complaints about your details

How long
3 years after our last contact about them.

Cookies

Signing in and the app use only these cookies:

Sign-in cookies (names beginning sb-)

What it does
Keep you signed in.
How long
Until you sign out or the session ends.

session_deadline and session_idle_minutes

What it does
Sign you out after a period of inactivity.
How long
Your session.

last_sign_in_method

What it does
Remembers that you last signed in with Google, so we can remind you.
How long
One year. Choose Forget on the sign-in page to remove it.

The first two are strictly necessary; the third remembers a preference.

If your bakery connects Google Drive

A bakery's administrator can connect a Google account so that Slinky Bakehouse saves the bakery's reports in its Google Drive. We can then see the account's email address, to show which account is connected, and create a folder called Slinky Bakehouse to save reports in. We can open only the files and folders we create, and nothing else in that Drive.

We use this access only to save the reports the bakery asks for. We don't sell this information, use it for advertising or use it to train AI models, and only our suppliers handle it for us. Our use of information received from Google APIs follows the Google API Services User Data Policy, including its Limited Use requirements.

The connection lasts until an administrator disconnects it on the Integrations page, or the account's owner removes our access in their Google Account. When an administrator disconnects, we cancel the token with Google and delete it. Reports already saved stay in the bakery's Drive.

Who we share it with

We use trusted suppliers to host the service, send our emails, report errors, hold our own email and keep encrypted backups. They work under contracts that let them use your details only on our instructions. Stripe takes card and Bacs payments as a separate controller, under its own privacy notice; we never see your full card number. We also share details with our accountant and advisers, with authorities where the law requires, and with a buyer of our business if we ever sell it.

We keep the service's data in London. Some of our suppliers handle data outside the UK. When they do, either the UK has judged the destination to protect it adequately, or we use contract terms approved for use in the UK. Ask us for details.

Your rights

You can ask us to:

  • Get a copy

    See what we hold about you, in a form you can take elsewhere.

  • Correct them

    Put right anything that is wrong or incomplete.

  • Delete them

    Erase your details where we have no need to keep them.

  • Stop a use

    Object at any time to a use we base on legitimate interests, or ask us to pause one while a question is settled.

Where we rely on your consent, such as for our news, you can withdraw it at any time by replying to one of our emails. For anything else, email privacy@slinkystoat.com and we'll reply within a month.

Complaints

If you're unhappy with how we've handled your details, email privacy@slinkystoat.com. We'll acknowledge your complaint within 30 days and tell you what we've done about it.

You can also complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.

Changes to this notice

We update this notice when what we do changes, and show the date at the top. If a change affects you significantly, we tell you by email.